Digital Marketing
Hope Fertility Center
A deep dive into our successful partnership and results.
The Challenge
Hope Fertility Center operated in a highly competitive and emotionally charged space. They needed a marketing strategy that was both sensitive and effective, capable of reaching prospective patients with trustworthy information while navigating strict advertising policies.
Our Solution
- Developed an empathetic content strategy, creating in-depth articles and guides on the fertility journey to build trust.
- Launched targeted Google Ads campaigns focused on long-tail keywords, capturing users with very specific questions and high intent.
- Created a private, moderated Facebook group to build a supportive community for prospective and current patients.
- Used remarketing to re-engage website visitors with subtle, supportive messaging and success stories.
- Optimized the website's consultation request forms and user flow to be as simple and reassuring as possible.
Client
Hope Fertility Center
Services Provided
SEO
PPC
Social Media
Content Marketing
Testimonial
"RebootROI understood the sensitivity of our work perfectly. They crafted a campaign that was both compassionate and incredibly effective. We've been able to help so many more families because of their efforts."
Dr. Michael Chen
Medical Director, Hope Fertility Center
The Results
By focusing on empathy, education, and trust-building, the campaign successfully connected with its target audience, leading to a significant and measurable increase in new patient consultations.
+40%
New Patient Consultations
-20%
Cost Per Consultation
+60%
Organic Website Traffic