Analytics & Reporting

Ortho Specialists

A deep dive into our successful partnership and results.

The Challenge

Ortho Specialists were investing heavily in digital marketing but lacked clear visibility into their ROI. They couldn't determine which channels were most effective, leading to inefficient ad spend and wasted resources.

Our Solution

  • Implemented end-to-end conversion tracking, including phone call tracking, to capture all patient leads.
  • Integrated marketing platform data with their CRM to track leads from initial click to booked appointment.
  • Developed a custom, real-time analytics dashboard to visualize key performance indicators (KPIs) like Cost-Per-Acquisition (CPA) and Return on Ad Spend (ROAS).
  • Used data insights to reallocate budget from underperforming channels to high-performing ones.
  • Optimized landing pages based on user behavior data to improve conversion rates.
Client

Ortho Specialists

Services Provided
Analytics & Reporting
PPC
SEO
Testimonial
"For the first time, we can clearly see how our marketing dollars are working. RebootROI's analytics expertise has been a game-changer for our practice's growth."

Mark Chen

Practice Manager, Ortho Specialists

The Results

By creating a clear, data-driven view of their entire marketing funnel, we were able to make strategic optimizations that significantly improved efficiency and profitability.

-40%

Cost-Per-Acquisition (CPA)

+80%

Return on Ad Spend (ROAS)

+35%

Marketing-Sourced Revenue